At least four key features of Intermedia Fotoficient help to simplify the use of images:
The single source image approach of Intermedia Fotoficient needs only one image to start
creating variants of size, decoration, clipping, or annotations. Image templates or rulesets
define, what transformations the source image gets before it goes over the wire. These templates
or designs are dependant on a mixture of parameters, such as context, language, hosting shop or brand,
or actual price information from a different datasource (such as a product information management system - PIM).
Exchanging the (single) source image, automatically updates all used variants of that image. Updating a product
no longer bares the cost (and risk) of updating an vast number of manually created variants.
Product photography tries to put each product into the best picture. Which sometimes needs more photos and
sometimes less. But adding a meaningful and individual caption (or color description) to each product or
image may bring up the need for very complex data structures within the content management or shop system.
Because these systems need to cater for every eventuality to reflect a generic data structure.
With Intermedia Fotoficient, just put (some) metadata into the image file itself, using standards such as
IPTC or XMP and standard tools of the trade such as Adobe Photoshop. Intermedia and its tools give full access
to an image files' metadata. And that makes it easy to display more information about the product.
Intermedia doesn't need local files to transcode and present your images. With its network based connectors, it can access image repositories on a (authenticated) FTP or HTTP server and ease the use of a central repository for all your shop's images. Without having to replicate the repository itself. That also enables an easy integration of a digital asset management system (DAM) such as Pixelboxx or those of another vendor. With the available connector API you may implement your own image connector to a proprietary database system.
Nifty web gadgets usually means flash. But did you know, that with modern web browser technology and
tools like AJAX, frameworks such as jquery and Intermedia Fotoficient, building a powerful, compelling and
user friendly widget is no rocket science?
Intermedia Fotoficient provides a very handy method of creating and deploying universal media-rich
JavaScript widgets that run on practically any modern web browser and device.
And because image content is transcoded automatically to fit in the right size, these widgets scale
just as easily.